TaylorMade

The 88th Masters Tournament kicks off Thursday, April 11 and runs through Sunday, April 14. Among the 89 golfers competing in the annual tournament is Tiger Woods, who has won the tournament five times previously. Here's a look at how to watch the tournament, the betting odds and several other key...

Tiger Woods, the legendary golfer, has announced a new partnership with Taylormade for a fresh apparel line, following the end of his 27-year association with Nike. What Happened: Woods unveiled his new Sun Day Red clothing line at a press conference in Pacific Palisades, California, on Monday, CNN...

One of the most popular sports during the COVID-19 pandemic and immediately after was golf. The sport that requires minimal person-to-person contact and can be done through social distancing saw a surge in demand not seen since 1997. A transaction in the industry shows strength in demand and...

Sports is one of the few things in life we can say will look fairly similar 100 years from now. Still, there have been several technological advances in sports that have changed how we play and watch the game. Here are some of the greatest innovations in sports over the years. Metal Woods In...

Shaquille O’Neal buying Reebok from Adidas AG (OTC: ADDYY)? It could be just what the struggling footwear brand needs to reinvigorate itself. The NBA Hall of Famer recently told CNBC he would “love to buy Reebok," the first brand to endorse him during his playing days....

The Rocket Mortgage Classic is the first PGA Tour event to be played inside Detroit city limits.  The tournament, which kicks off Thursday at Detroit Golf Club, boasts some of the world’s top players, including Dustin Johnson, Rickie Fowler and Gary Woodland. TaylorMade has...

Callaway Golf Co (NYSE: ELY) shares have gained over 40 percent over the past year amid a resurgence in golf's popularity and some keen investments and acquisitions. Despite Callaway’s recent success, it was hit with a downgrade from D.A. Davidson on Wednesday on the firm's view that...

Nike Inc (NYSE: NKE) may have exited the golf equipment business, but the brand is still as relevant as ever in the sport. Nike emerged as the clear winner of the 2018 Masters Tournament from an endorsement standpoint, according to a study of the event's marketing impact.  Nike endorser...

Adidas AG(ADR) (OTC: ADDYY) announced it has finally sold off its golf segment to KPS Capital Partners for $425 million. The deal is expected to close towards the end of 2017. Adidas has been shopping its golf segment, which includes leading golf brand TaylorMade, along with Adams Golf and apparel...

Despite all the talk about Nike Inc (NYSE: NKE) and Under Armour Inc (NYSE: UA)'s stock in the past year with all the endorsements and the height of the athleisure trend, it would be nearly impossible to predict that adidas AG (ADR) (OTC: ADDYY) was in fact dominating the competition from a...