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'Rebranding Reebok': Experts Weigh In On Shaq's Interest In Footwear Nameplate
Sunday, June 30, 2019 - 10:16am | 757Shaquille O’Neal buying Reebok from Adidas AG (OTC: ADDYY)? It could be just what the struggling footwear brand needs to reinvigorate itself. The NBA Hall of Famer recently told CNBC he would “love to buy Reebok," the first brand to endorse him during his playing days....