marketing

Microsoft Corp's (NASDAQ:MSFT) latest advertising campaign, "This Is An Xbox," has quickly become a talking point, drawing mixed reactions from fans. The campaign doubles down on the idea that Xbox isn't confined to a single console but exists as a gaming platform accessible on phones, TVs and PCs...

Meta Platform Inc.’s (NASDAQ:META) Instagram is experimenting with a new feature called “ad breaks” that compels users to pause and view an advertisement for a designated period before continuing to scroll. Matthew Tye, an Instagram spokesperson, confirmed the trial in dialogue...

Citi has flagged S4 Capital (OTC:SCPPF) as a high-risk yet potentially rewarding investment opportunity. What Happened: Despite the recent challenges faced by S4 Capital, a UK-based digital advertising and marketing services company, Citi analysts believe that the stock could witness a significant...

Marin Software Inc (NASDAQ:MRIN) shares are trading higher in Tuesday’s after-hours session after the company announced upgrades to its Microsoft Corp (NASDAQ:MSFT) advertising integration. What To Know: Marin announced upgrades to its integration with Microsoft Advertising that connects...

In an exclusive interview with Benzinga, Ben Ferguson, COO of VR music platform Soundscape, shared insights into the fusion of music and virtual reality, and what the future holds for artists and fans alike. Soundscape, known for its dynamic performances from artists such as deadmau5, GRiZ,...

Artificial intelligence (AI) is changing the marketing game, as Jeremy Barnett from RAD AI shared at the “AI Revolution: 2024 Portfolio Building” event. His discussion and recent market trends reveal AI’s expanding role in reshaping marketing dynamics. RAD AI is centered around...

Succession actor Brian Cox recently collaborated with Bandai Namco Holdings ADR (OTC: NCBDY) to narrate the complex narrative of the Tekken series in a five-minute recap ahead of "Tekken 8’s" imminent release. The partnership aimed to provide a concise overview for newcomers...

In an era driven by digital innovation, the cannabis industry is making its mark by establishing a robust online presence. Once confined by taboos, this burgeoning market is projected to reach $73.6 billion in value by 2027, says Grand View Research. See Also: Take Your Cannabis Marketing To...

Alibaba (NYSE: BABA) Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and ...

Artificial intelligence (AI) proponents say the technology will transform every industry from healthcare and automobiles to yogurt.  Danone S.A., a renowned multinational food company, plans to use AI and a top-secret robot stomach to revolutionize its operations and drive growth in the highly...

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica Straw at the 2023 Benzinga Cannabis Capital Conference in Miami. Trulieve Cannabis Corp.'s (CSE:...

Starting a new business can be an exciting time, but it can also be full of obstacles. If an entrepreneur does not prepare to face the challenges they will meet along the way, their startup could end up among the 80% of startups that fail. However, the failure of many businesses is caused by common...

Cannabis companies, like all other businesses, rely on marketing for success. And luckily, companies like Alphabet Inc. (NASDAQ: GOOG) are now becoming more inclusive of cannabis ads.  But as cannabis shops proliferate nationwide, observers are raising concerns that the marketing of certain...

U.S. Telecom firm T-Mobile US Inc (NASDAQ: TMUS) is reportedly selling in-app user data to marketers.  According to an Ad Exchanger report, T-Mobile's new program, App Insights, is now fully operational after a year of beta testing.  It allows third-party marketers to...

Several recent studies have found a link between cannabis use and mental conditions such as psychosis and schizophrenia. A study published in the World Journal of Biological Psychiatry suggested that marijuana use increases the risk for a myriad of conditions ranging from transient psychotic states...