marketing

This article was originally published on Confident Cannabis, and appears here with permission. It is estimated that there are over one billion Instagram users and the platform’s popularity is only expected to grow. What that means for cannabis dispensaries, is that there are a...

This article was originally published on NisonCo and appears here with permission. In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have withstood the test of time? The...

Headset, a  provider of data and analytics to the cannabis industry, today introduced the Bridge Marketing Module to its retail data sharing Bridge platform. The advanced marketing solution will help brands and vendors maximize marketing opportunities within their connected retail stores and...

By Heidi Bullock, CMO, Tealium  In this rapidly changing market, knowing your customers has never been more important. Today, companies can do that through customer data. Customer data platforms (CDPs) allow businesses to collect, optimize and activate customer data across every channel in...

This article was originally published on Cannabis & Tech Today and appears here with permission. If you’re a dispensary owner in a small town, you likely have a few competing cannabis retailers. The smaller population of any given town creates immediate tension between dispensaries trying...

Bethany Gomez, Managing Director at Brightfield Group  Spoiler alert: it's not the CEOs with multi-million-dollar salaries. The hidden forces that are driving the success or failure of the cannabis giants are actually minimum wage employees.   In the world of legal cannabis, most...

This article by Lauren Wilson was originally published on Weedmaps (NASDAQ: MAPS) and appears here with permission. Advertising in the cannabis industry is hard. Inconsistent rules call for creative solutions and some unintended consequences (like commandeering the broccoli emoji's identity)....

By John Williamson, Account Leader, ddm marketing + communications Think about a brand—maybe a big corporation—that has a hierarchy of other brands and services. Maybe you’re thinking about Amazon which has Prime Video, Audible, and Amazon Echo. Or maybe P&G which owns...

One of the most famous NFL players of all time is launching his own sportswear brand that will pay college athletes for their name, image and likeness and could take on larger rivals. What Happened: NFL star Tom Brady announced last week the launch of the Brady Brand, a sportswear company that will...

iOS 15 just dropped from Apple (NASDAQ: AAPL), and with that Blythe Brumleve says we will enter a new era of digital marketing. Why? Because the data that companies will be able to collect will be severely limited, which makes it all the more important to focus on building your first-party data...

Financial software company Intuit Inc (NASDAQ: INTU) has agreed to buy privately-held email marketing firm Mailchimp for $12 billion in cash and stock, a deal that would leverage on the growth of small and midsize businesses, the companies said on Monday. What Happened: Intuit, which is known for...

The marketing dark funnel is a complex topic. Marketers use this term to refer to the ways content is spread that can't be measured by metrics, like direct messaging, texts, and email threads.  The dark funnel is the main topic for Blythe Brumleve on this episode of Cyberly. Whether it's through...

By Anastasia Semianova Ask any team behind a successful business if marketing is an important part of its development, and the answer will undoubtedly be a Yes. At the same time, when we think of a blockchain and crypto industry, where developments happen at the speed of light, the standard...

This article was originally published on NisonCo, and appears here with permission. Everyone wants to increase their web traffic for myriad reasons, but you have to ensure you’re aiming at the right targets. That’s why choosing the right SEO keywords is essential for your...