Cannabis PR

This article by Cynthia Salarizadeh was originally published on Green Market Report, and shared exclusively with Benzinga Cannabis. As journalists, brand owners and industry professionals, daily we must interact and engage with communication specialists to accomplish a myriad of goals. Like...

It's not unusual to hear people say public relations firms have no real purpose. “They charge me to get me press coverage, which is ultimately free,” a mid-cap CEO told Benzinga in a recent event in New York. He had a point. The thing is, his understanding of what PR firms do was...