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Barbie Maker Mattel Accused Of 'Stealth Marketing' After Giving Away Free Dolls To Schools
Friday, July 21, 2023 - 6:28am | 444Read More...Barbie doll manufacturer Mattel Inc. (NASDAQ:MAT) has been accused of stealth marketing in schools, according to an investigative piece in the British Medical Journal (BMJ), Fortune reports. Stealth Marketing Tactics: The company allegedly used its Barbie brand to subtly promote its products to...
