loyalty program

Starbucks Corp. (NASDAQ:SBUX) is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol‘s broader strategy to improve profit margins and reposition the coffee chain as a premium brand. What Happened: Beginning June 24, Starbucks will end its 25-star bonus...

A leading fast food restaurant chain is experimenting with a new unlimited taco pass to help grow its loyal customer base and add to its sales momentum. What Happened: Taco Bell, a unit of Yum! Brands, Inc. (NYSE: YUM), is experimenting with a Taco Lover’s Pass at select locations. Taco Pass...

Dunkin Brands Group Inc (NASDAQ: DNKN)'s comps should benefit from Starbucks Corporation (NASDAQ: SBUX)'s recently announced changes in its loyalty program, according to Maxim Group. Coffee giant Starbucks changed its My Starbucks Rewards program to a dollar-based program from...