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Decoding The Cannabist Company's Brand Metamorphosis From Columbia Care, Panel At Benzinga Cannabis Conference
Tuesday, October 10, 2023 - 5:22pm | 1106“Well, there was nothing wrong here,” began Jesse Channon, chief commercial officer at The Cannabist Company Holdings Inc (OTC: CCHWF), addressing its recent rebrand from Columbia Care Inc. At the September Benzinga Cannabis Capital Conference in Chicago, Channon sat with T.L...
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Green Wednesday Cannabis Sales Already Taking Off With Tyson 2.0, Jay-Z-Backed The Parent Co. & Others
Wednesday, November 24, 2021 - 12:04pm | 906With Green Wednesday a thing for the past several years, cannabis retailers are ramping up their in-store experience and stocking their shelves. No surprise there, given that the Wednesday before Thanksgiving is expected to generate $90 million in sales, a 78% spike from daily...
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Doge Treats: How Conagra Brands Is Using Dogecoin To Beef Up Social Media Marketing For Slim Jim
Saturday, April 17, 2021 - 10:22am | 628Conagra Brands (NYSE: CAG) could be using the power of Dogecoin (CRYPTO: DOGE) to help grow the social media following for its Slim Jim brand of meat snacks. Slim Jim and Doge: Dogecoin was mentioned on the company's most recent earnings call. Slim Jim built its online community on...
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Why Target Is A Corporate Bullseye For Minneapolis, Nationwide Protests
Sunday, May 31, 2020 - 3:18pm | 1102The death of George Floyd has sparked national outrage, with protests both peaceful and violent taking place in major American cities. Those feelings boiled over on May 25, the day Floyd, a 46-year-old black man, died in Minneapolis, Minnesota, after a police officer held Floyd down by the...
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Super Bowl LIV Cracks 100 Million US Viewers
Tuesday, February 4, 2020 - 3:08pm | 527Super Bowl LIV was watched by just under 100 million viewers on the Fox television broadcast and slightly more than that when counting other platforms, according to Nielsen data. Viewership was up 2% over the number that watched last year. Adweek reported the Super Bowl likely brought in a record $...
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Planters 'Kills Off' Mr. Peanut, Will Air Funeral In Super Bowl 54 Commercial
Wednesday, January 22, 2020 - 2:26pm | 343Planters has announced the "death" of Mr. Peanut, who sacrificed his life to save two human friends, actors Matt Walsh and Wesley Snipes. Kraft Heinz Co's (NASDAQ: KHC) Planters brand released a 30-second teaser promo ahead of the Super Bowl. In the commercial, Mr. Peanut, Walsh and...
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Snapchat Brings On 2 Iconic Brands For AR Camera Feature
Thursday, December 19, 2019 - 1:54pm | 360Snap Inc (NYSE: SNAP) has signed Coca-Cola Co (NYSE: KO) and McDonald's Corp (NYSE: MCD) to join Snapchat's Scan camera search technology, Adweek reported on Thursday. Snapchat users in the U.S. can scan a McDonald's logo featured on food or drink items to unlock three immersive...
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'You Have To Adapt Your Story Formats': Growth In Mobile News Consumption Is Increasing
Monday, November 11, 2019 - 3:41pm | 432Social media sites such as Twitter Inc (NYSE: TWTR) and Facebook (NASDAQ: FB) are in many ways an ideal platform to break news, market, network, receive feedback from followers, communicate a brand and drive traffic to a business. It's important to note that journalism plays a critical...
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Facebook's Mimicry Tactics Against Snapchat Appear To Be Working
Monday, August 7, 2017 - 10:09am | 795When an imitation is smarter than the innovation, what should one deduce from it? It could be due to the imitator bringing its own unique strength and appeal to the table or the copycat version proving to be an improvement over the original. Hard data proves Facebook Inc (NASDAQ: FB) has found...
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Former 'Today' Co-Host Ann Curry Returning To Her TV Roots On PBS
Monday, July 31, 2017 - 10:28am | 511Ann Curry, a decorated foreign correspondent who had a rocky tenure in a decidedly softer news environment as co-host of “Today,” is coming back to television. Curry, who left NBC in 2015 after a purportedly friction-filled relationship with fellow host Matt Lauer, has been making the...
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YouTube Advertiser Protest: How Much Is Fake Outrage, How Much Is Real?
Monday, March 27, 2017 - 1:23pm | 430Pivotal Research Group's Brian Wieser commented in a research report isn't the lone analyst to take a deeper look at Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)'s YouTube ad scandal. UBS: Sorting Reality From Noise UBS's Eric Sheridan explored in a research report on Monday just how much of the...
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Advertisers Are Shying Away From Vine, Gravitating Towards Competitors
Monday, December 7, 2015 - 1:09pm | 256Vine, a video platform owned by Twitter Inc (NYSE: TWTR), has been losing market share and brand appeal to new video formats such as Facebook Inc (NASDAQ: FB) and Snapchat. AdWeek's Lauren Johnson wrote that between September and November, Vine contributed only 113 of 2,500 social videos...
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Amazon's On The Box Advertisements: Marketing Gimmick Or Potential Revenue Stream?
Thursday, June 11, 2015 - 4:40pm | 388Amazon.com, Inc. (NASDAQ: AMZN) is trying out a new revenue stream – sending customers their goods in cartons branded by other advertisers. Tony Case, Adweek executive editor, was on CNBC Thursday to weigh in on this new advertising medium being created by Amazon. It’s Just...
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Report: 10% Of Small, Local Businesses Have Purchased Twitter Ads
Friday, April 24, 2015 - 11:53am | 328According to Adweek, small and medium sized businesses may finally be "warming up" to social media based ads. Adweek commented on a BIA/Kelsey survey that stated 9.5 percent of local companies have bought a Twitter Inc (NYSE: TWTR) ad in the past, while 18.3 percent of those survived said they are...
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'Instameet' Loyalty Could Make Instagram A Money Machine For Facebook
Monday, July 14, 2014 - 3:03pm | 695If there’s one thing potential advertisers love, it’s a loyal, super-excited user base. Facebook’s (NASDAQ: FB) Instagram has that – in spades. One sign has been the rise in popularity of an event called an “Instameet.” An Instameet occurs when Instagram...