Ad Age

Denise Lee Yohn, the author of the book "What Great Brands Do," spoke with Ad Age's Jessica Wohl about the unusual story of an individual finding what looked like shrimp tails in his box of Cinnamon Toast Crunch in an incident known as "Shrimpgate" and "Cinnamon...

With Snap Inc (NYSE: SNAP) prices in the red — days after the social media platform’s splashy $24 billion IPO and subsequent cold reception from analysts — one looming question is how the app will monetize its 150 million daily users going forward. Pricing for national integrated...

Big Data is playing a major role in the newest TV shows and movies. According to Ad Age, Hollywood now uses social media data to turn the public into a massive focus group for its new content. Producers can harvest social media data to identify trending topics and ideas to incorporate into new...

Two of the largest players in the used-car industry, CarMax, Inc (NYSE: KMX) and AutoNation, Inc. (NYSE: AN), are on a figurative seesaw. For the last 16 months, CarMax has been marketing vehicles primarily through its own website. However, the company failed to achieve the results it was...