Shrimpgate

Denise Lee Yohn, the author of the book "What Great Brands Do," spoke with Ad Age's Jessica Wohl about the unusual story of an individual finding what looked like shrimp tails in his box of Cinnamon Toast Crunch in an incident known as "Shrimpgate" and "Cinnamon...

Jensen Karp is a name few have heard of before, but his story of finding shrimp tails in a box of Cinnamon Toast Crunch and has now been publicly addressed by General Mills, Inc. (NYSE: GIS) CEO Jeff Harmening. What Happened: General Mills takes food safety "very seriously" and based on...