2018 Winter Olympics

The 2018 Olympic Games have yet to begin, but the winners are clear. Dozens of team and committee sponsors are preparing their logos for the world’s biggest marketing opportunity, where they’ll wave their banners before billions of global viewers, heighten brand awareness and promote...

If you cheer Team USA this Olympics, there’s a good chance you’ll also cheer Team Nike Inc (NYSE: NKE). Of course, Polo Ralph Lauren Corp (NYSE: RL)’s has a hand in the non-athletic gear and Omega comes through on watches, but for the most part, Nike has a grip on the national...

Loop Capital Markets analyst Blake Harper praised the traditional media giant NBC Tuesday for adequately adjusting its advertising strategy to reflect the demands of the time. NBC and owner Comcast Corporation (NASDAQ: CMCSA) proved their 21st-century savviness through a recent deal with Snap Inc (...