Whitney Economics

The U.S. cannabis industry added $1.3 billion in new legal sales in 2024, yet it lost more than 15,000 full-time jobs. That's the contradiction at the center of the 2025 Cannabis Jobs Report, released Tuesday by cannabis staffing firm Vangst in partnership with Whitney Economics. The annual...

Whitney Economics has sharply downgraded its long-term forecast for the U.S. cannabis market, slashing its 2025–2030 retail sales projection by $21.1 billion compared to estimates made just a year ago. The downward revision, revealed this week by the cannabis data and consulting firm, reflects...

Green Check, a leader in compliant cannabis banking solutions, has introduced a new portfolio management capability for its network of over 170 financial institutions (FIs).  This new module provides FIs with a portfolio-wide dashboard that enhances data analysis and offers custom product...

It's no secret that cannabis companies are facing some formidable challenges when it comes to raising capital, thanks to marijuana’s onerous classification as a Schedule I controlled substance under federal law. But now with potential changes on the horizon, such as cannabis rescheduling and...

A new report released on Tuesday projects that the U.S. cannabis industry will need between $65.6 billion and $130.7 billion in sustainable growth capital to support new cannabis businesses and help refinance existing ones over the next decade. The report from Whitney Economics and backed by CTrust...

The cannabis industry’s financial health and future were at the forefront of conversations during the Benzinga Cannabis Capital Conference. Beau Whitney, founder and chief economist at Whitney Economics, shared his insights on the growing significance of debt financing in the cannabis space...

Beau Whitney, founder and chief economist at Whitney Economics, revealed that total retail sales for the cannabis industry are expected to reach approximately $32 billion in 2024, with the potential to double within the next few years. At the recent Benzinga Cannabis Capital Conference in Chicago...

The $79.3 billion illicit market remains a significant competitor to the legal cannabis industry, Beau Whitney, founder and chief economist at Whitney Economics, says. Whitney, scheduled to speak at the upcoming Benzinga Cannabis Capital Conference, recently shared his thoughts on how rescheduling...

As the hemp industry grapples with regulatory challenges, Whitney Economics has drastically cut its 2030 hemp acreage forecast. The revised projection now stands at just 1.0 million acres, a stark 82% reduction from earlier estimates. This significant cut could lead to nearly $3.1 billion in lost...

As regulatory scrutiny intensifies around Delta-8 THC, industry experts are raising concerns about its impact on both the cannabis and hemp markets. Beau Whitney, founder and chief economist at Whitney Economics, who will speak at the upcoming Benzinga Cannabis Capital Conference in Chicago, sheds...

The ongoing debate surrounding Delta-8 THC regulation in New Jersey has ignited tensions between the alcohol and cannabis industries. With recent legislation allowing liquor stores to sell hemp-derived beverages, questions are emerging about how this will impact both sectors. Delta-8 THC’s...

The report issued by analysis firm Whitney Economics underscores the urgency of addressing delinquencies amidst ongoing federal reforms. Despite ongoing discussions surrounding federal reforms such as de-scheduling and safe banking, the report emphasizes the immediate challenges faced by everyday...

Cannabis research firm Whitney Economics initiated a nationwide survey to gauge the extent of delinquent payments and their impact on cannabis businesses. What Happened: This initiative comes amid growing concerns that late payments could pose a significant risk to the sector's stability. The...

Cannabis businesses in Texas are booming, despite the fact that recreational marijuana is still illegal. In 2022, cannabis companies in Texas brought in over $8 billion in revenue, according to a new report from Whitney Economics. They're edging close and closer to the wine...