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Disney, Comcast See Biggest Social Media Success With Super Bowl Film Advertising
Thursday, February 11, 2016 - 9:21am | 446While the Super Bowl may be over, the commercials from the big game are still in heavy rotation both on air and online. At a cost of around $5 million/30-second slot, the ads weren’t cheap and movie studios were hoping that type of spending would help boost box office revenue down the road....
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'Kung Fu Panda 3' And Super Bowl 50 Tackle Weak Box Office Weekend
Tuesday, February 9, 2016 - 1:37pm | 551Traditionally movie studios don't like releasing big tentpoles over Super Bowl weekend because audiences are usually "distracted" by the big game. This year was no different; while three new films opened, none did anything stellar. Kicking It Up A Notch With 'Kung Fu Panda 3' The big winner was "...
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Super Bowl 50 Slips Year-To-Year In Ratings; 'Colbert' and 'Corden' Hit Highs
Tuesday, February 9, 2016 - 10:51am | 501Over the last few years, it has become tradition for the Super Bowl to top itself as the most-watched program on TV, but that won’t be the case this year. The CBS Corporation (NYSE: CBS)-aired broadcast still dominated the airwaves, but in terms of total viewers, it will have to settle for...
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Super Bowl Ads Measured In Social Media Mentions
Tuesday, February 9, 2016 - 9:43am | 430With arguably one of the biggest nights for advertising over, brands that paid billions to air a commercial during the Super Bowl are raking in the data to see whether their ads were successful. While things like brand recognition and the desire to buy new products will take some time to account...
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KFC Ushers In Third Colonel Sanders In A Year
Monday, February 8, 2016 - 4:50pm | 274While the original Colonel Sanders has not been with us for over 35 years, his memory has remained an integral part of Yum! Brands, Inc. (NYSE: YUM)'s KFC image, as his persona has been reimagined by different actors since his death in 1980 at the ripe old age of 90. However, as of late,...
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The 8 Best Charts In The World After Super Bowl 50
Monday, February 8, 2016 - 1:56pm | 1220Extending the celebrations of Super Bowl 50, JC Parets has published a list of what he views are "the best 50 charts in the world." From banks to better investments, Parets has imparted a goldmine of graphs. Take part in the ongoing conversation under the Twitter hashtag #SB50Charts...
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Homer Simpson Has A Pretty Nice ROI From The Denver Broncos
Monday, February 8, 2016 - 11:12am | 316The Denver Broncos defeated the Carolina Panthers 24-10 in Super Bowl 50. It was Denver's third Super Bowl win, all coming since 1998. Who's the biggest beneficiary of this run of success? Well, perhaps none other than Homer Simpson. The leader of the Simpson household always wanted to own the...
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Are Super Bowl Ads Worth The Money?
Monday, February 8, 2016 - 7:36am | 497This year, companies like Anheuser Busch Inbev SA (ADR) (NYSE: BUD), PepsiCo, Inc. (NYSE: PEP) and PayPal Holdings Inc (NASDAQ: PYPL) all shelled out about $5 million per 30 seconds worth of advertising to get their brands in front of consumers during one of the biggest TV events of the year...
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Who Does Wall Street Think Will Win Super Bowl 50?
Sunday, February 7, 2016 - 3:46pm | 307With Super Bowl 50 just a few hours away, who's everyone picking for the big game? The Carolina Panthers bulldozed through the NFC. They went 15-1, led by near-unanimous MVP, quarterback Cam Newton. The Denver Broncos finished atop the AFC at 12-4, with a suffocating defense leading the way. Peyton...
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Twitter Has A Lot To Prove This Year
Tuesday, February 2, 2016 - 9:47am | 457It's no secret that social media site Twitter Inc (NYSE: TWTR) is entering a make-it-or-break-it year. The company has struggled to grow user numbers and increase engagement, making many skeptical of the site's long-term potential. However, as Twitter works to reinvent itself and attract more users...
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In A Shifting Media Landscape, One Thing Stays The Same: Super Bowl Ads
Thursday, January 28, 2016 - 10:21am | 524The media industry has been struggling through a period of intense change over the past few years as more and more people abandon traditional cable in favor of subscription services. On-demand programming has had a significant impact on marketing efforts as firms look for new ways to reach their...
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For First Time Ever, Amazon Will Have A Super Bowl Commercial
Wednesday, January 27, 2016 - 12:54pm | 234With Super Bowl 50 less than two weeks away, Amazon.com, Inc. (NASDAQ: AMZN) just released a "sneak peek" of its first-ever Super Bowl commercial on YouTube. The e-commerce giant is betting big on its advertising campaigns by leveraging the largest sport events taking place. Amazon...
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Snapchat Might Be Changing The Way We View Super Bowl Commercials
Tuesday, January 26, 2016 - 4:22pm | 299Snapchat has become one of the hottest technology companies over the past two years. It's about to make its mark on one of the grandest stages of them all. DigiDay reported that Marriott International Inc (NASDAQ: MAR), Budweiser (aka Anheuser Busch Inbev SA (ADR) (NYSE: BUD)), PepsiCo, Inc...
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6 Ways To Invest In Super Bowl 50
Thursday, October 15, 2015 - 3:32pm | 462Canaccord Genuity believes that the 2016 Super Bowl in San Francisco will provide some big returns for hotel REITs with exposure to the area. The firm expects a 5.5 percent boost to San Francisco RevPAR in Q1. The 2016 Super Bowl will likely have a larger impact on RevPAR than 2014’s New...
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NFL, CBS Cater To Viewers Who Are Cutting The Cord
Wednesday, September 2, 2015 - 7:51am | 379In the upcoming season, the National Football League is targeting viewers who have switched from traditional cable subscriptions to online streaming services. This year, in addition to streaming all of the league's AFC games, CBS Corporation (NYSE: CBS) has agreed to stream seven NFL...