Rob Sims

In the latest episode of Benzinga's Cannabis Insider podcast, former Detroit Lions teammates Calvin Johnson Jr. and Rob Sims talked about their journey from pro football to cannabis entrepreneurship with their venture, Primitiv Performance. They discussed the development of cannabis-based wellness...

The Sopranos actor and founding member of Bruce Springsteen's E Street Band, Stevie Van Zandt, is bringing his cannabis brand, Silvio’s Stash, to the Michigan market in collaboration with Calvin Johnson Jr. and Rob Sims' Primitiv, a cannabis company focused on elevated wellness. Van Zandt co-...

Michigan-based cannabis brand Primitiv Performance, founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., announced a new collaboration with the Detroit Tigers. The new deal would make Primitiv the club's official CBD topical partner. ...

Editor’s note: This story has been updated with video. In a compelling showcase of how sports figures leverage their platforms beyond the field, former NFL athletes Joique Bell and Rob Sims shared their philanthropic journeys today (April 25) during the Benzinga Sports Business Titans...

The upcoming 2024 NFL Draft serves as a reminder of the millions of dollars football players can earn, while also serving as backdrop to the issue of professional athletes needing to be smart with their money. Benzinga is hosting the Sports Business Titans event on April 25 in downtown Detroit. The...

In an unprecedented move, Ford Field welcomed cannabis brand Primitiv as its official performance partner in launching Primitiv Performance a potent drink mix featuring CBD, electrolytes and vitamins as well as broad spectrum (CBD, CBG, CBC, CBN) topical cream, created by...

Primitiv Boston, owned and operated by former Detroit Lions teammates Calvin Johnson Jr., Rob Sims and Boston College Hall of Famer Gosder Cherilus is introducing Primitiv-branded cannabis flower to those living in greater Boston this spring. Primitiv's pre-packed 1/8ths and pre-rolls are part of a...

Hall of Famer Calvin Johnson and his former teammate and business partner Rob Sims paid a visit to their cannabis company in Niles, Michigan. Johnson said setting up shop in a place like Niles was no coincidence. "Niles made so much sense because of the location. We knew where Indiana was with...

Primitiv, a Michigan-based cannabis company founded by former NFL teammates, Rob Sims, and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., announced Primitiv Boston, a wellness-focused cannabis dispensary opening soon on High Street in Boston’s Waterfront District. Primitiv...

cbdMD, Inc. (AMEX: YCBD), one of the nation's leading and widely recognized CBD companies, announced the release of the third product in its comprehensive NSF-Certified for Sport line of CBD products. New cbdMD's product is a 1500 mg Tropical Mix Gummies with 50 mg of CBD per serving,...

Primitiv, a black-owned Michigan-based cannabis and wellness company co-founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., launched Primitiv Performance, a product line designed for people living an athletic lifestyle to use before,...

Athletes of all kinds are helping to change how the rest of us view and interact with cannabis. Their collective contribution has been key to abolishing the stigma toward cannabis users while normalizing its use and consumption. Light years from the stereotypical stoner of...

Calvin "Megatron" Johnson, Ben Wallace, Ricky Williams, Rob Sims and Al Harrington were at the Benzinga Cannabis Capital Conference in Chicago on Wednesday to talk about the business of cannabis, as well as the use of it.  What Happened: High Times...

Calvin Johnson Jr., the former Detroit Lions wide receiver, is a force behind the cannabis-focused company Primitiv, which has a wellness approach to its research and products. With a focus on nanotechnology, Primitiv, Johnson co-founded with another former Detroit Lions veteran Rob...

Primitiv, a Michigan-based cannabis company founded by former NFL stars Rob Sims and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., are opening the group’s flagship dispensary in Niles, Michigan.  In addition to the dispensary offering a...