Primitiv

In the latest episode of Benzinga's Cannabis Insider podcast, former Detroit Lions teammates Calvin Johnson Jr. and Rob Sims talked about their journey from pro football to cannabis entrepreneurship with their venture, Primitiv Performance. They discussed the development of cannabis-based wellness...

The Sopranos actor and founding member of Bruce Springsteen's E Street Band, Stevie Van Zandt, is bringing his cannabis brand, Silvio’s Stash, to the Michigan market in collaboration with Calvin Johnson Jr. and Rob Sims' Primitiv, a cannabis company focused on elevated wellness. Van Zandt co-...

In a recent episode of Robert Griffin III’s podcast, ‘RG3 and The Ones,‘ former Detroit Lions star receiver, Calvin Johnson, said he consumed cannabis before some games in his final NFL season in 2015. Why? To prepare his mind and manage pain. "There were some games in my career,...

Hall of Famer Calvin Johnson and his former teammate and business partner Rob Sims paid a visit to their cannabis company in Niles, Michigan. Johnson said setting up shop in a place like Niles was no coincidence. "Niles made so much sense because of the location. We knew where Indiana was with...

Primitiv, a Michigan-based cannabis company founded by former NFL teammates, Rob Sims, and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., announced Primitiv Boston, a wellness-focused cannabis dispensary opening soon on High Street in Boston’s Waterfront District. Primitiv...

Primitiv, a black-owned Michigan-based cannabis and wellness company co-founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., launched Primitiv Performance, a product line designed for people living an athletic lifestyle to use before,...

Calvin Johnson Jr., the former Detroit Lions wide receiver, is a force behind the cannabis-focused company Primitiv, which has a wellness approach to its research and products. With a focus on nanotechnology, Primitiv, Johnson co-founded with another former Detroit Lions veteran Rob...

Primitiv, a Michigan-based cannabis company founded by former NFL stars Rob Sims and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., are opening the group’s flagship dispensary in Niles, Michigan.  In addition to the dispensary offering a...

Over the past decade, in various parts of southwest Michigan, the number of abandoned and collapsing buildings has grown, due partly to businesses moving out, closing down or scaling back because of dwindling resources. As jobs and opportunities disappeared, residents...

JARS Cannabis, a Michigan-owned multi-state operator, announced Tuesday it is organizing a livestream Roundtable discussion on Thursday, May 27. The event will feature former Detroit-Lions-turned-entrepreneurs Rob Sims and 2021 NFL Hall of Fame inductee Calvin Johnson Jr who...

Cannabis delivery company Eaze now offers flower by Pimitiv, a cannabis company co-founded by NFL stars and Detroit Lions alumni Calvin Johnson and Rob Sims. “Primitiv’s mission is to promote cannabis’ incredible health benefits, especially as a pain relief...