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Warren Buffett Once Offered $1B For A Perfect March Madness Bracket, Now Pepsi Is Offering $100K For The Opposite: A 'Zero Right' NCAA Men's Basketball Challenge
Monday, March 18, 2024 - 12:41pm | 805March Madness is here with the NCAA Men's Basketball Tournament field officially revealed on Sunday, March 17. Pepsi is taking things up a notch to highlight the near impossible odds of a perfect bracket. What Happened: After several play-in games, a field of 64 teams will compete for the NCAA Men'...
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What Do Pepsi's Super Bowl Ads For Sugar-Free Products Mean For The Soda Market?
Thursday, January 26, 2017 - 1:06pm | 637We’re looking at a whole new culture. For the first time in Super Bowl history, PepsiCo, Inc. (NYSE: PEP) will forgo ads for its hallmark can of Pepsi and instead push its sugar-free beverage line. “It’s got to start with consumer demand,” chief marketing officer Seth...
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Diet Pepsi Drinkers Want Their Artificial Sweetener Back, Regardless Of Cancer Concerns
Monday, June 27, 2016 - 5:15pm | 174The Associated Press reported Monday that Pepsico, Inc (NYSE: PEP), which months ago pulled artificial sweetener aspartame from its diet beverages, will now be adding it back in. Aspartame was pulled after being linked to cancer in lab mice. Declining diet soda sales were linked to perceived...