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The Secret Weapon Of Cannabis Edibles Brands: The Power Of In-Store Marketing
Monday, August 28, 2023 - 3:56pm | 851"It’s everything," said Caroline Yeh, co-founder and CEO at TSUMo Snacks, commanding the attention of everyone present at the Benzinga Cannabis Capital Conference in Miami. This statement wasn’t a mere whimsical observation. It was an unequivocal declaration of the...
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RIV Capital Schedules Special Meeting Of Shareholders In Response To JW Asset Management Requisition
Tuesday, January 10, 2023 - 8:56am | 428RIV Capital Inc. (OTCPK:CNPOF) (CSE:RIV) has scheduled a special meeting of its shareholders for June 6, 2023 at 10:00 a.m. EDT, in response to the shareholder requisition from funds that are controlled or directed by JW Asset Management, LLC. As previously announced, JW Asset Management, has...
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MATTIO Communications And Madison Fiore Launch MATTIO+FIORE Cannabis-Focused Marketing Agency
Friday, March 25, 2022 - 9:08am | 399MATTIO Communications launched MATTIO+FIORE Media, a new cannabis-focused paid media and performance marketing agency. Led by MATTIO Communications CEO Rosie Mattio and Madison Fiore, the subsidiary will focus on growth strategy, media buying, email and SMS marketing, creative and campaign...
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New York Marathon: The Big Apple Is Back And Cannabis Came With It
Saturday, November 6, 2021 - 3:44pm | 813This Sunday, Nov. 7, marks the 50th running of the New York City Marathon, the largest in the world. Some 33,000 runners from around the nation and around the globe will step off in waves from various spots around the city at 8:00 am. Though the number of participants this year was limited to...
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Cannabis Reform: Is The Biden Administration Going To Move On It?
Monday, September 20, 2021 - 10:45am | 1170The Biden administration was never expected to be an eager leader in the cannabis reform movement. However, with over 90% of Americans believing that pot should be legal for medical use and 60% supporting recreational use, it is fair to ask when or if the Biden administration will take action on...
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New 'High Priority' Podcast Focuses On Social Equity In The Cannabis Industry
Wednesday, August 4, 2021 - 1:34pm | 358MATTIO Communications, one of the largest-running and the largest cannabis marketing services firm, has launched “High Priority,” a new podcast that examines the lasting impact of cannabis prohibition and how public and private social equity measures are shaping the future of the...
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MATTIO Communications Spins Off Influencer Marketing Business: Confluence Agency
Monday, May 24, 2021 - 2:10pm | 247MATTIO Communications, one of the longest-running and largest cannabis marketing services firms in the world, announced on Monday that it has launched a full-service influencer marketing firm under the name Confluence Agency. Since influencer marketing is an important aspect in the creation of...
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Video: Women Execs In The Cannabis Industry Address Challenges, Opportunities And More
Monday, April 5, 2021 - 1:40pm | 1028Women hold only 8% of CEO roles in the cannabis industry. That's according to the white paper from The Arcview Group's investor network and the National Cannabis Industry Association. Women like Lori Glauser, CEO and co-founder of Evio Inc. (OTCPK:EVIO), are fighting to drive change....
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Lantern Offers Marijuana Delivery Service To Customers In Detroit
Thursday, October 8, 2020 - 12:54pm | 289Lantern announced Thursday that it's introducing on-demand recreational cannabis delivery services into Detroit. The news comes just months after the company launched in Ann Arbor. According to the update, Lantern received the Michigan Marijuana Regulatory Agency...
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GMR's 2020 List Of The Top 10 Most Influential Cannabis Communication Professionals
Tuesday, February 4, 2020 - 2:18pm | 2540This article by Cynthia Salarizadeh was originally published on Green Market Report, and shared exclusively with Benzinga Cannabis. As journalists, brand owners and industry professionals, daily we must interact and engage with communication specialists to accomplish a myriad of goals. Like...
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'Developing A Vocabulary That Will Be Understood': The Havas Approach To Cannabis Marketing
Friday, August 2, 2019 - 10:59am | 541Earlier this month, the French multinational advertising and public relations giant Havas announced the release of its cannabis division: Havas ECS. The company, which is majority-owned by Vivendi SA (OTC: VIVEF) (OTC: VIVHY), announced it would open offices in New York and New Jersey...
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Cannabis PR Firm Mattio Communications Completes Seed Round
Tuesday, April 23, 2019 - 1:38pm | 296Mattio Communications, a cannabis marketing company, said Tuesday it completed its seed round of funding that included a number of high profile venture capital firms. What To Know Among the investors that participated in the seed round were Phyto Partners; Alan Patricof, founder of Greycoft; and...