Lonzo Ball

Six-time National Basketball Association (NBA) champion and Chicago Bulls player Michael Jordan launched a Solana-based (CRYPTO: SOL) decentralized application (DApp) that aims to connect athletes and entertainers with fans. What Happened: Jordan's HEIR (CRYPTO: HEIR)...

Zion Williamson is one of the biggest things to happen to college basketball in recent memory. The Duke superstar is undoubtedly going to sign the biggest endorsement deal in quite some time, but one sneaker expert said if he were running Nike Inc (NYSE: NKE), he would pass on the opportunity to...

NFL draft prospect Rashan Gary aims to make a long-lasting impact on the sport before ever turning pro.  What Happened Gary, a University of Michigan defensive tackle, said he's starting his own sports agency, Rashan Gary Sports, ahead of the 2019 NFL Draft. Gary, who is expected...

After a bizarre decision to leave UCLA to play professionally in Lithuania, it may be time for LiAngelo Ball to face reality and take a more logical approach to success in professional sports. A former Wisconsin guard called the family’s choice to play in Lithuania "the worst possible...

The world of sports in 2017 finds itself in quite a pickle, positioned precariously between a glorious homerun and a devastating strikeout. While the NFL is in the midst of a rocky start to the season, the NBA has arguably never been stronger. From jerseys to the players themselves, the NBA is the...

The NBA draft drew quite the interest this season with the entrance of Lonzo Ball and his quirky father LaVar Ball into the association. While LaVar Ball and company received a ton of heat for alienating nearly every team in the NBA, Lonzo Ball was chosen as the No. 2 pick for Los Angeles Lakers...

The NBA draft often serves as one of the biggest platforms for major footwear companies. It offers these brands the opportunity to secure the next wave of talent that will be leaders in the basketball segment. Josh Jackson A Key Move For UA The most notable signing of the draft could be from...

While Big Baller Brand has officially released what their first signature shoe will look like for Lonzo Ball, it likely won’t have much of an effect on how the shoe industry will operate moving forward. It did, however; create a massive buzz on social media. Footwear Sales Growth Origination...

Future NBA lottery pick Lonzo Ball just announced his signature shoe for pre-order, the ZO2, which comes with a $495 price tag. Last week, the Ball family made headlines after news broke that Nike Inc (NYSE: NKE) , Under Armour Inc (NASDAQ: UAA) and adidas AG(ADR)(OTC: ADDYY) all turned it down,...

Through a simple process of elimination, it was easy to tell none of the major footwear companies would be signing projected top-five pick, Lonzo Ball, to an endorsement deal ahead of the upcoming NBA draft. The Ball Family Ball and his father LaVar, managed to alienate adidas AG(ADR) (OTC: ADDYY...

Charles Barkley may have some competition. Over the past year, Lavar Ball has emerged as the most outspoken figure in basketball... before any of his three sons have even entered the NBA. The hype surrounding America’s first basketball family continues to flourish as we near the NCAA...

Los Angeles Lakers fans couldn’t be more thrilled by the team’s latest move, and it wasn’t on the court. Laker legend Magic Johnson has been named the President of Basketball Operations as longtime general manager Mitch Kupchak was fired. Johnson has already made a splash in his...