Big Baller Brand

The 2019 NBA offseason has seen just about everything. Short of what will happen to Russell Westbrook and the Oklahoma City Thunder, there's just one thing that we've yet to hear announced before the season starts. What shoe company will Zion Williamson sign with ahead his rookie...

The NBA draft often serves as one of the biggest platforms for major footwear companies. It offers these brands the opportunity to secure the next wave of talent that will be leaders in the basketball segment. Josh Jackson A Key Move For UA The most notable signing of the draft could be from...

While Big Baller Brand has officially released what their first signature shoe will look like for Lonzo Ball, it likely won’t have much of an effect on how the shoe industry will operate moving forward. It did, however; create a massive buzz on social media. Footwear Sales Growth Origination...

Through a simple process of elimination, it was easy to tell none of the major footwear companies would be signing projected top-five pick, Lonzo Ball, to an endorsement deal ahead of the upcoming NBA draft. The Ball Family Ball and his father LaVar, managed to alienate adidas AG(ADR) (OTC: ADDYY...