Jeany Mui

BIC is making headlines again with the launch of the limited-edition “Hold the Phone” Case by BIC EZ Reach Lighters. The company announced its multi-year partners – Snoop Dogg and Martha Stewart – are an inspiration for the two phone cases matching the celebrity duo’s...

BIC (OTCPK:BICEY), a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg’s BIC EZ Reach Lighter which was “borrowed” by music icon Willie Nelson in the most recent spot launched by the brand. Nelson joined...