BIC

BIC is making headlines again with the launch of the limited-edition “Hold the Phone” Case by BIC EZ Reach Lighters. The company announced its multi-year partners – Snoop Dogg and Martha Stewart – are an inspiration for the two phone cases matching the celebrity duo’s...

Willie Nelson, Snoop Dogg and Martha Stewart are teaming up once again in partnership with Bic to promote its EZ Reach lighter and to celebrate this year's 4/20 cannabis holiday. Launching precisely at 4:20 pm on 4/20, the event, titled the “Slow Burn Sessions,” will feature the trio...

BIC is making waves again in the market with the reintroduction of its EZ Reach Lighters' "Most Borrowed" campaign, this time featuring an illustrious trio: Willie Nelson, Snoop Dogg and Martha Stewart. The campaign, known for its engaging and humorous take, has driven remarkable...

Today, BIC EZ Reach Lighters, in collaboration with cultural and culinary icons Snoop Dogg and Martha Stewart, introduced the Best Buds Bags, a limited-edition duo of functional fashion accessories that seamlessly blend utility with high style. Each bag in the collection features an integrated...

BIC (OTCPK:BICEY), a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg’s BIC EZ Reach Lighter which was “borrowed” by music icon Willie Nelson in the most recent spot launched by the brand. Nelson joined...