Cannabis Advertising

As Ohio’s adult-use marijuana market takes off, some dispensaries are finding out the hard way that not all advertising can fly as high as their sales. Six cannabis shops were hit with hefty fines for marketing missteps during the August 6 launch of recreational sales. Turns out, quoting...

Editor’s note: this article was updated to correct an error in a quote and to reflect the current relationship of the interviewee with Canna Cribs. The company name 454 Bags was also corrected. Grow World, under the visionary leadership of Canna Cribs creator Nick Morin, is at the forefront...

X, formerly Twitter, is the only mainstream technology/social media platform to allow open discourse and advertising for cannabis-related products. That’s according to Alexa Alianiello, X’s U.S. sales and partnerships leader. In an exclusive interview during the Benzinga Cannabis...

In a recent episode of Benzinga's Cannabis Insider podcast, Lauren White, director of partnerships at VDX.tv, shared a wealth of insight into the dynamic landscape of advertising in the cannabis industry. Opportunities Beyond Federal Rescheduling "With the U.S. Department of Health and Human...

Cresco Labs Inc. (CSE: CL) (OTCQX: CRLBF) is advertising on Spotify Technology SA (NYSE: SPOT), one of the world's most popular audio streaming subscription services, with over 551 million users and 220 million subscribers. The Chicago-based marijuana giant announced the news on...

Global cannabis brand Cookies - founded by Bay-area rapper and entrepreneur Berner - celebrated the opening of its flagship Baltimore, Maryland-based store last month. A month later, Cookies Baltimore, formally known as MIMD Operating 1 LLC, is being shut down by the state regulator, reported Green...

Cannabis companies lapsed into collective Twitter ecstasy in March when the Bluebird opened its wings and embraced cannabis advertising on its site, making history in the process as the first social media site to do so. The hope was that more and more would soon fly into the...

Several months after allowing CBD and THC product ads on its site, Twitter has updated its policy yet again. It will now permit accredited advertisers to include packaged cannabis products in their advertisement visuals. "Going forward, certified advertisers may feature...

Republican Rep. David Boyer recently presented a new cannabis-related bill in Maine that would allow marijuana advertising and deliveries to take place in commercial locations throughout the state. The bill was cosponsored by Democrat Reps. Craig Hickman, Benjamin T. Collings, Laura...

The second richest man on the planet, Elon Musk, is making significant changes on the popular social media platform he recently acquired – Twitter, now allowing ads for CBD and THC products. What happened Twitter updated its policy, enabling advertisers to promote brand preference...

Sen. Ben Ray Luján (D-NM) filed a bill Tuesday that would allow TV and radio marijuana advertisements in states that have legalized cannabis either for medical or recreational purposes. The filing of the Secure and Fair Enforcement (SAFE) Advertising Act comes on the heels of...

With cannabis getting more popular by the day, the number of businesses turning to mainstream marketing techniques is growing. However, with cannabis still listed as a Schedule 1 substances under federal law, marijuana entrepreneurs who want to advertise their products experience severe...

The House Appropriations Committee recently passed a bill with a provision that would block the Federal Communications Commission (FCC) from penalizing broadcasters for advertising cannabis products in states with legal marijuana markets, reported Media Post.   At the moment, most TV and...

By Franca Quarneti via El Planteo. The cannabis industry is expanding every day and, as a result, the marketing and advertising around it are becoming more and more competitive. That's why, since 2019 the Clio Awards (one of the most famous international advertising awards) have a...

Cannabis compliance technology platform Fyllo revealed Thursday it has teamed up with a programmatic video and CTV platform Tremor Video enabling advertisers to target cannabis and CBD consumers across all video screens including programmatic video and Connected TV (CTV). "Partnering with...