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EXCLUSIVE: What It Takes To Build A Successful Cannabis Edibles Brand, A Discussion With Industry Leaders
Thursday, April 27, 2023 - 12:19pm | 865Brands are "easy to make, they're like children," but are "really hard to grow up to mature adults," Christine Smith CEO and founder of Grön, told the crowd at Benzinga Cannabis Capital Conference earlier this month in Miami Beach, Florida. Smith joined three other...
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How To Build A Brand On A Shoestring Budget
Friday, March 17, 2023 - 12:59pm | 1028Building a world-class brand is the aim of businesses and marketing firms across the globe, but actually achieving this goal has sent many hoping to fly high crashing back to earth. While some brands can rely on high-priced firms and beefy advertising budgets, many entrepreneurs and startups are...
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Canna-Business 101: Building And Defining Your Cannabis Brand Identity
Sunday, January 23, 2022 - 12:23pm | 1037This article was originally published on Cannabis & Tech Today and appears here with permission. Sooner or later the use of cannabis is going to be federally legalized. Today, numerous states have legalized the substance for recreational use and many more have legalized it for medical purposes...
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Amazon World's Most Valuable Brand Followed By Apple, Kantar Finds
Tuesday, June 22, 2021 - 10:27pm | 484Amazon.com Inc. (NASDAQ: AMZN) has consolidated its position as the world’s most valuable brand in 2021, followed by Apple Inc. (NASDAQ: AAPL), according to a global ranking released by Kantar’s BrandZ. What Happened: The e-commerce company remained the world’s most valuable brand...
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Dunkin' Wants To Sell You Merch For The Holidays
Friday, November 13, 2020 - 1:04pm | 353Coffee and fast food chain Dunkin Brands Group Inc (NASDAQ: DNKN) is launching a new lineup of merchandise just in time for the holiday season, the company said in a press release. What Happened: Dunkin's lineup of limited-edition holiday merch is designed to please fans of the coffee chain....
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Curaleaf Continues To Expand, Brands Dispensary Locations in Connecticut
Tuesday, October 13, 2020 - 10:52am | 527Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) confirmed Tuesday the branding of its recently acquired Arrow Alternative Care and GR Companies Inc. dispensary locations in Connecticut. The Wakefield, Massachusetts-based cannabis company, which has been operating in Nutmeg...
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What Makes A Good Cannabis Brand?
Wednesday, September 2, 2020 - 9:50am | 1486The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. What makes a good brand? It’s a question that every consumer products company asks themselves eventually. You’ve got to be...
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Branding Dominates Hedge Fund Flows
Wednesday, February 26, 2020 - 11:47am | 1850Over the past decade, a vast majority of hedge fund net asset flows have gone to a small minority of hedge funds with the strongest brands. Evestment estimates that almost 60% of industry assets are controlled by firms with over $5 billion in assets. Each year, many hedge fund...
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A Look At Branding In The Sports Agency Field
Monday, December 30, 2019 - 1:59pm | 578Every sports agency has four key components: Recruiting Contract Negotiation Client Service Marketing -- a mastery of each area is crucial for success. An agent must understand the philosophy of marketing. Why do companies look for celebrities to promote their products? There is no divine right...
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Gaige Keep: A Former Marine Sergeant-Turned-Marketing Guru Sheds Light On Building A Personal Brand
Friday, December 13, 2019 - 6:06pm | 555Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential...
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How CEOs Build A Company's Brand Via Social Media: Legere Vs. Musk
Wednesday, August 3, 2016 - 2:55pm | 620For CEOs, social media sites like Twitter Inc (NYSE: TWTR) and Facebook Inc (NASDAQ: FB) are more than just fun ways to connect with customers. If used correctly, they can be one of the most useful tools in creating a company's brand. When it comes to social media branding, Tesla Motors Inc (...
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A Marvel Of Online Marketing: Google's Doodles
Monday, May 19, 2014 - 4:02pm | 471Anyone involved in the care and feeding of a website knows one of the best things your online site can have is “stickiness” – something that makes users want to stay there and linger for a while. Stickiness is one of the metrics online advertisers use when they consider where to place their ads...
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Tesla Moves Into Top 5 Of Consumer Reports List Of Auto Brands
Wednesday, February 5, 2014 - 3:50pm | 407Another sign of how quickly things are changing in the automotive world. In its Car-Brand Perception Survey for 2014, Consumer Reports say the usual suspects – Ford, Honda, Chevrolet and Toyota – continue to remain the top brands in consumers' minds. But a surprising new entry, Tesla (NASDAQ:...