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Technology Forces Advertisers To Get Creative
Wednesday, June 22, 2016 - 2:12pm | 409Read More...The days of 30-second TV commercials may be numbered. According to the Wall Street Journal’s Suzanne Vranica, commercial-free streaming video content, DVRs and ad-blocking software have forced advertisers to re-think their approach to consumers. Two of the most popular new approaches involve...
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What's Driving TV Ad Spending Strength?
Thursday, May 26, 2016 - 3:41pm | 346Read More...Despite growing pressures from the Internet, TV advertising revenue has bounced back in the past nine months. According to Morgan Stanley analyst Benjamin Swinburne, investors should feel better about the near-term stability of TV advertising. “The dual threat of a fraying TV bundle and...
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NBC's 'Saturday Night Live' Becomes Latest Show To Reduce Commercial Content
Tuesday, April 26, 2016 - 8:17am | 211Read More...NBC (Comcast Corporation (NASDAQ: CMCSA))'s staple "Saturday Night Live" revealed Monday that starting next season the show will reduce the number of advertisements across its episodes. The move is expected to shed 30 percent of the total commercials, which is akin to two full pods of ads. It is...
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Alliance Data Increases Share Buyback Authorization, Stock Gains 4%
Thursday, February 18, 2016 - 1:27pm | 180Read More...Shares of Alliance Data Systems Corporation (NYSE: ADS) were trading higher by around 4 percent on Thursday after the company announced that its Board of Directors approved a $500 million increase to an already existing stock repurchase program. Alliance Data is now authorized to acquire up to...
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In A Shifting Media Landscape, One Thing Stays The Same: Super Bowl Ads
Thursday, January 28, 2016 - 10:21am | 524Read More...The media industry has been struggling through a period of intense change over the past few years as more and more people abandon traditional cable in favor of subscription services. On-demand programming has had a significant impact on marketing efforts as firms look for new ways to reach their...
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Melco Crown Introduces Motion To Voluntarily Withdraw Shares From Hong Kong Exchange
Friday, January 2, 2015 - 11:38am | 130Read More...Melco Crown Entertainment (NASDAQ: MPEL) announced on Friday that its Board of Directors unanimously approved a proposal to voluntarily withdraw shares from trading on Hong Kong's Main Board of the Stock Exchange for "reasons of cost and utility." The company reaffirmed its intentions to retain its...
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Overseas Automakers Scored Well With Consumers During World Cup
Tuesday, July 29, 2014 - 3:21pm | 454Read More...Germany wasn't the only winner to come out of the 2014 World Cup. A wide spectrum of broadcasters and companies scored well when it came to raising their profiles with consumers. According to Kelley Blue Book, automakers that advertised during the international soccer tournament saw...
