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Major brands are making a cautious return to advertising on Elon Musk‘s social media platform X. What Happened: According to multiple marketing executives, companies are feeling the pressure to spend nominal amounts on advertising on X. This move comes in the wake of Musk’s influential...

YouTube, a subsidiary of Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, has announced the implementation of “Pause ads,” a feature that displays advertisements even when a video is paused. What Happened: On Thursday, YouTube confirmed the broad rollout of “...

Beginning Monday, Amazon.com Inc (NASDAQ: AMZN) will introduce ads on its Prime Video platform. What Happened: This strategic decision aims to bolster Amazon's already substantial $38 billion advertising business, signaling a significant shift in the streaming advertisement arena....

Spot Bitcoin ETF issuers rolled out three crypto ads in just two days. Market rumor is that the ads stem from the confidence that issuers have in U.S. Securities and Exchange Commission (SEC) approval. What Happened: The first advertisement was launched by Bitwise on Dec. 18 featuring actor...

Target Corporation (NYSE: TGT) and ViacomCBS Inc (NASDAQ: VIAC)-owned MTV reportedly avoided ad placements near stories related to victims of police violence and the Black Lives Matter movement. What Happened The advertisers created so-called “blocklists,” which...

Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) announced last week that Google chrome will automatically block all advertisements on sites that feature a certain level unacceptable ad formats identified by the Coalition for Better Ads, reported the Wall Street Journal. The move is terrifying for...

The days of 30-second TV commercials may be numbered. According to the Wall Street Journal’s Suzanne Vranica, commercial-free streaming video content, DVRs and ad-blocking software have forced advertisers to re-think their approach to consumers. Two of the most popular new approaches involve...

Following Twitter's (NYSE: TWTR) recent IPO, the company is ready to prove to shareholders its valuation is justified based on its potential future advertising revenues. According to TechCrunch, Twitter is set to introduce retargeted ads based on browser cookies. As users browse the web, they...