Niko Partners

The East Asia games market, a pivotal player in the global gaming industry, is projected to experience a slight downturn in 2024. According to the latest report by Niko Partners (via GamesIndustry.Biz), the market, which generated $30.1 billion in 2023, is expected to contract by 2.9%, resulting...

The Middle East and North Africa (MENA) and Asia games market experienced a 4.6% increase year-on-year, reaching $85.5 billion in 2023, and is projected to rise to $97.1 billion by 2028. The study, conducted by Niko Partners (via GamesIndustry.biz), includes China, India, East Asia (Japan and Korea...

On the backdrop of International Women's Day, consulting firm Niko Partners has released a report that underscores the rising influence and challenges of female gamers in Asia. As the gaming industry continues to burgeon, women are not just increasingly engaging as gamers but are also...