live sports

Streaming viewership for movies, shows, and sports hit a major milestone in May, surpassing the combined audience of broadcast and cable TV for the first time—a shift that underscores the medium's growing dominance. What Happened: Consumers are likely not surprised to hear that streaming is the...

In a strategic pivot, Amazon.com Inc. (NASDAQ:AMZN) is redirecting its Prime Video efforts towards live sports content, a move aimed at achieving profitability by the end of 2025. What Happened: Amazon.com is pivoting its Prime Video strategy towards live sports, moving away from original TV shows...

Netflix Inc. (NASDAQ:NFLX) is actively seeking a production partner for the NFL games it plans to air on Christmas Day, with discussions reportedly underway with major broadcasters. What Happened: Netflix is in the process of reaching out to broadcasters to find a partner for the NFL games it will...

Streaming giant Netflix Inc (NASDAQ:NFLX) announced a live boxing event that could ramp up its live sports ambitions. What Happened: Netflix, which ended the fourth quarter with 260.28 million global paid subscribers, is bringing live boxing to the streaming platform. The company announced Thursday...