Leggett & Platt

Two months ago, Leggett & Platt (NYSE: LEG) unveiled the results of an independent sleep study that indicated that memory foam mattresses aren't as sexy as they appear. Tempur-Pedic (NYSE: TPX), one of the leading manufacturers of memory foam, does not mention sex in any of its advertisements...

When Tempur-Pedic (NYSE: TPX) promotes its memory foam mattresses, the company focuses exclusively on sleep. Sex, the other popular bedroom activity, is not mentioned in any of the commercials or infomercials. Select Comfort (NASDAQ: SCSS) has also chosen to focus specifically on the sleep...