Kyrie Irving

In recent years, several NBA players have transcended their on-court prowess to become savvy investors, particularly in technology startups, franchises, and health and wellness companies. These moves diversify their income streams and set them up for long-term financial success. Shaquille O’...

Brooklyn Nets’ Kyrie Irving kicked off the NBA season with a passionate plea to President Biden to bring Brittney Griner home.  “I appreciate us being able to share this floor together, all of us as brothers. But the big picture that’s going on in the world is free our sister...

The Brooklyn Nets entered into a multiyear agreement with brokerage platform Webull on Monday. Webull is set to become the official jersey patch partner for the Brooklyn Nets beginning with the 2021-2022 NBA season. Webull will replace Motorola as the jersey sponsor of the...

The movement of players in the NBA’s offseason free agency period is so riveting it can rival the play on the court. With over $3 billion in deals made in just one day, this year's NBA free agency is arguably the most exciting one yet, with Kevin Durant and Kyrie Irving set to join the...

The type of market a player lands in directly affects their ability to push product. No matter how fun the city might be, Zion Williamson landing in New Orleans isn't the outcome sneaker companies looking to sign the future NBA star to an endorsement deal are hoping for. Luck Of The Draw The...

Twitter Inc (NYSE: TWTR) has released the top 10 most tweeted-about athletes of 2018. Unsurprisingly, LeBron James topped the list, aided by his controversial decision to join the Los Angeles Lakers. Colin Kaepernick, one of professional sports' most polarizing figures, came in at No. 2. An...

The NBA just posted its most watched season in four years. With the playoffs underway, ratings are as healthy as ever, posting the best Saturday playoff opener in five years. If the expected matchup between the Golden State Warriors and the Houston Rockets comes to fruition, one media consultant...

LeBron James has rarely been one to shy away from giving his opinion. The latest controversy to get the Cleveland Cavaliers all-star speaking out involves his new teammate. Earlier this week, the Boston Celtics acquired point guard Kyrie Irving from the Cavaliers for point guard Isaiah Thomas,...

Nearly $466.2 million in talent will compete in Sunday’s 2017 NBA All-Star game. However, this figure includes only six of the league’s 10 highest salaries. Mike Conley (No. 2), Al Horford (No. 5), Dirk Nowitzki (No. 8) and Damian Lillard (No. 10) were relegated to box seats for the...

In 2015, Nike Inc (NYSE: NKE) had nearly a 96 percent share of the basketball shoe market. When it comes to fashion, when close to complete market share is on the table, consumers will look to other brands to differentiate themselves for the pack. The problem was, for the longest time, there weren'...

No one can deny that Cleveland Cavaliers Kyrie Irving had a huge series. Irving essentially sealed the deal Sunday night, hitting a big three pointer in the final minute of the game to give Cleveland the lead and eventual NBA Championship. Irving's marketability will undoubtedly receive a...