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The Bigger The Obstacle Course, The Bigger The Bucks
Friday, September 5, 2014 - 4:50pm | 415Getting dirty seems to be the theme of many of the popular obstacle course races, and the dirtier and more extreme, the more attention the race tentatively brings. Even big corporations and broadcasters are taking notice, with sponsorships and other deals flooding the industry. Recently, CNBC...
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'This Is Spartan Race,' With CEO Joe DeSena
Wednesday, August 21, 2013 - 10:50am | 399Joe DeSena, Spartan Race CEO and founder, appeared on CNBC's Squawk Box on Wednesday morning to discuss Spartan Race's upcoming televised World Championship, done in partnership with both Reebok and NBC Sports (NASDAQ: CMCSA). Reebok is even producing shoes with grips and pants with kneepads,...