Joanna Stern

Apple Inc.'s (NASDAQ: AAPL) introduced several new hardware and software products Tuesday, but the key takeaway from the event is how the company is "masterfully upselling" to existing consumers, said Gene Munster of Loup Ventures.  Typical Apple Playbook: Apple has been using...

'Fortnite' maker Epic Games is suing Apple Inc (NASDAQ: AAPL) and Alphabet Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google unit and some experts are arguing this will bring to light how Apple's business strategy is, in fact, hurting consumers. Bad PR: Apple CEO Tim Cook along with other...

Thanksgiving is a mere few days away, which means the unofficial countdown toward Christmas can begin. With that, investors can now also being the unofficial countdown to tracking holiday sales. Joanna Stern, a technology columnist for Wall Street Journal was a guest on CNBC's "Squawk Alley" to...

According to the Wall Street Journal, there are three key factors to consider before buying an Apple Inc. (NASDAQ: AAPL) smartphone. First, future iPhone devices will always be better than current models. Second, Apple will always try to sell its iPhone devices and, finally, iPhone prices tend to...