iSpot

Sony (NYSE: SNE) led the pack last Christmas, but iSpot data shows that another company persevered in 2014. "When you're talking about gaming, there's definitely the overall trend of the casual game companies getting more and more into the game and upping their spend on TV," Sean Muller, co-founder...

Activision (NASDAQ: ATVI) plans to spend $500 million on its newest franchise, Destiny. This budget includes any and all aspects of the game, from development and distribution to packaging and global promotions. When Activision announced its budget, no one knew how much of it would be spent on...

Nintendo (OTC: NTDOY) spent a fair amount of money to ensure the success of Mario Kart 8. The company spent $2.8 million on national TV ads during the first four months of the year (January 1 through April 30, 2014). Nintendo spent an additional $9.7 million during the following two months (May 1...

Sony (NYSE: SNE) and Microsoft (NASDAQ: MSFT) are likely to spend more money promoting their new game consoles in 2014. For the first five months of the year, Sony dominated the airwaves, spending $59 million to advertise the PlayStation brand across 24 different TV networks. Microsoft spent $...