Fizziology

Time Warner's (NYSE: TWX) The Dark Knight Rises is expected to bank millions this weekend, potentially awarding it the second biggest domestic opening of all time. Disney (NYSE: DIS) scored the number-one spot this summer with The Avengers, which earned $207 million. Harry Potter and the Deathly...

It has become one of the most successful films of all time. But what's the source of The Hunger Games' success? With analyst expectations in the $70 to $100 million range (and my own personal expectation of no more than $120 million), no one expected The Hunger Games to surpass the opening weekend...

Three flops stormed the box office this weekend as The Lorax took the number-one spot for the second week in a row. Who's to blame for Hollywood's setback? While box office receipts are up this year, two major studios – Disney (NYSE: DIS) and Viacom's (NASDAQ: VIA) Paramount Pictures – and one...

Social media has become the “biggest, fastest and most honest” focus group, says Fizziology President and Co-Creator. As a result of the firm's analysis (which predicted that Super 8 would bring in $37 million – just $500K more than the film's opening weekend haul of $36.5 million), Hollywood is...