D'Eriq King

BioSteel Sports Nutrition Inc. announced Wednesday its latest collegiate athlete deal with women's basketball freshman phenom Azzi Fudd. Under the partnership, BioSteel takes the collegiate name, image and likeness (NIL) deals to the next level of endorsement, as Fudd agreed to become both...

BioSteel Sports Nutrition Inc., which is part-owned by Canopy Growth Corporation (NYSE: CGC) (TSX: WEED), announced Wednesday that it is becoming the Official Sports Drink of the Miami HEAT. The signing adds to the brand's stacked lineup of partnerships with some of the most historic...