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Facebook Proves It Can Offer What Advertisers Need
Friday, January 31, 2014 - 4:12pm | 369Facebook (NASDAQ: FB) did not become a leader in the online advertising space overnight. It took years of research and significant investments to attract high-profile clients like Coca-Cola and Toyota Motor When shares of Facebook began trading for the first time, many investors were turned off by...
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Facebook to Demonstrate Ad Efficiency via comScore Report
Friday, June 8, 2012 - 8:23am | 686"Much of the recent discussion on Facebook effectiveness has gotten the story wrong," comScore claims. The digital marketing intelligence agency is scheduled to release a report next week entitled The Power of Like 2: How Social Marketing Works. This week, comScore (NASDAQ: SCOR) is hyping that...