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Is Chipotle's Free Burrito Strategy Working? Don't Ask Management; They Don't Even Know
Thursday, August 18, 2016 - 12:10pm | 354If a company doesn't know how effective a marketing campaign is going, how should investors react? This is a legitimate question Chipotle Mexican Grill, Inc. (NYSE: CMG) should be asking. According to Bloomberg Gadfly's Shelly Banjo, the casual fast food chain has been handing out millions of...