Cannabis Marketing

With the potential legalization of adult-use marijuana under Amendment 3, Florida's cannabis market is set for a significant transformation. Florida's legal cannabis spending is projected to grow at a 12% CAGR from 2023 to 2028, with total sales expected to reach $4.5 billion by 2028,...

Certain cannabis brands are making significant strides in terms of growth and popularity. But, what are these brands experiencing strong growth? and, where can these be found? Utilizing tools like Headset's Cannabis Brand Explorer, stakeholders can navigate market data with precision, analyzing...

As the calendar flips to April, the anticipation for the 4/20 festivities begins to build, marking a day that has transcended its underground roots to become a significant event in the cannabis industry. According to data from retail service provider Treez, the lead-up to April 20th sees a...

With the cannabis landscape diversifying, it's no longer just about finding a pre-rolled joint with high THC content. The industry is seeing a surge in demand for products that provide specific therapeutic benefits, marking a significant shift towards more tailored and refined consumer...

Brendan Mitchel-Chesebro, a seasoned analyst at BDSA, a global firm in cannabis market research, explores 2024's cannabis consumption trends and how brands are tackling economic challenges through innovation, premiumization, and consumer-centric product development for continued growth and...

Boasting a track record of securing placements for clients in global media outlets including Yahoo Finance, Forbes, and CNN (NASDAQ: WBD), the Los Angeles-Manchester-based PR firm Americana Communications Ltd. announced its global expansion on March 12. According to Nicole Farah, the founder...

OpenAI's Sora, a groundbreaking AI tool that translates text prompts into realistic videos, is set to revolutionize the cannabis industry from seed to sale. This innovation holds the potential to transform how businesses approach marketing, branding, human resources and the entire supply...

Valentine's Day presents a promising growth avenue in cannabis retail, particularly in niche product areas like edibles and topicals, highlighted by BDSA analyst Brendan Mitchel-Chesebro in an exclusive with Benzinga Cannabis. This period marks a unique market opportunity, underscoring the day...

Cannabis marketing and distribution platform Petalfast has closed roughly $8 million in a non-dilutive strategic equity financing round. Led by a group of family offices with extensive and diverse holdings, including beverage alcohol distribution, the financing round is expected to help the...

BDSA's analyst Brendan Michel-Chesebro sheds light on the potential of cannabis products on the U.S. cannabis market, highlighting the significant opportunities and risks for 2024. Opportunities and Risks in Hemp Products Hemp-derived products, unlike their cannabis counterparts, are not bogged...

The Thanksgiving cannabis market exhibits a nuanced shift towards infused culinary products, presenting retailers with an opportunity to tailor their offerings and enhance consumer experience during the holiday season. Brendan Mitchel-Chesebro, analyst at market research firm BDSA, sheds light on...

How can cannabis brands expand to multiple states while maintaining consistent quality and authenticity? Industry experts, including Crystal Millican, SVP of Marketing & Retail at Cookies; Christine Smith, founder and CEO of Grön; Josh Hirschey, president of Timeless Refinery and Kit...

At the recent Benzinga Cannabis Capital Conference in Chicago, a panel of industry experts took the stage to explore the potential of local cannabis brands. They delved into key themes such as community engagement, the challenge of scaling while preserving authenticity and the need for...

Pre-rolled joints have emerged as a rising star in the cannabis market, sparking a significant shift in consumer preferences. Analysis firm Headset's latest report dives into the evolving landscape of pre-rolls, shedding light on the factors driving their popularity and what lies ahead....

At the last Benzinga Cannabis Capital Conference, industry experts discussed the rising demand for rare cannabinoids, which are lesser-known compounds found in the cannabis plant known for their unique therapeutic properties. Panelists Jerry Griffin VP of Sales & Marketing from BayMedica...