Cannabis Branding

Green Wednesday,to be celebrated next week on November 27, has become the cannabis industry's answer to Black Friday. This annual shopping event, known for its surge in sales, offers a critical opportunity for retailers to optimize their shelves based on insights into consumer behavior. According...

Canopy Growth Corporation‘s (NASDAQ:CGC) strategy for capturing the U.S. cannabis market was the focal point of a recent fireside chat hosted by Zuanic & Associates. CEO David Klein and CFO Judy Hong provided insights into Canopy USA's (CUSA) growth strategy, financial projections and its...

Too busy paying rent to roll joints? For Millennials, pre-rolls are a $3 billion solution, claiming 44.6% of the market. Convenient and ready to go, these tidy joints have become a coping mechanism for a time-strapped generation. A white paper from Custom Cones USA and data firm Headset provides a...

As the industry consolidates scooping up smaller players, Garden Greens stands out with a fashion-to-weed approach and street-smart pricing. In a market marked by mergers, acquisitions and growing consolidation, Garden Greens is not following the typical playbook. While large operators focus on the...

Reddit's cannabis critics help brands spot emerging trends and identify top strains before they reach dispensaries. From the early days of internet forums to today's thriving Reddit communities, cannabis discussions have transformed, offering unprecedented visibility into consumer...

As cannabis gains traction in the U.S., women are breaking free from social stigma and traditional roles, embracing cannabis. A recent YouGov poll highlights how women are increasingly using cannabis to relax, improve their well-being and practice mindfulness. The data sheds light on key trends...

JP Donahue, the CMO of Deeproots, a digital agency focused on helping cannabis retailers increase market share, began his journey in the cannabis industry with deep roots in cultivation under California’s Prop 215.  Transitioning from a career in screenwriting and law, Donahue’s...

As the cannabis industry grows and matures, securing trademarks becomes pivotal for brand recognition and protection, yet the process remains ensnared by legal intricacies. A recent episode of Dykema Gossett PLLC's "Higher Law" podcast, hosted by John Fraser, delved into this critical issue with...

Synergy Innovation, recently launched as a house of brands, is making waves in the cannabis accessories sector with its acquisition of DaVinci and Eyce. This new venture marks a significant return to original ownership for these brands. Shauntel Ludwig, CEO of Synergy Innovation, discussed the...

Mississippi's medical cannabis market is one of the newest in the U.S. presenting unique challenges and opportunities. Alec Pagliaro, chief revenue officer of Southern Crop, provides insight into the dynamics of this emerging market including types of consumers, setting up operations,...

Legal cannabis sales in Michigan achieved a record high of $837 million in Q2 2024, marking a 6% increase from $793 million in Q1 2024 and an 11% rise from $753 million in Q2 2023, according to a report by Beacon Securities. June's total sales were $279 million, slightly down by less than 1%...

Amid industry consolidation, identifying emerging brands in key markets is crucial for acquisitions and collaborations. While wholesale prices have risen, retailer margins have tightened, reducing profitability. Cannabis concentrates offer a way to premiumize offerings and improve margins in this...

Standard pre-roll sales accounted for $10.91 million, a 6.3% rise, while infused pre-rolls generated $13.28 million, up by 2.6%. RollPros' latest Colorado Pre-Roll Market Report reveals a significant growth trend in the pre-roll segment, with overall revenue reaching $24.19 million, marking a 4...

This article is part of Benzinga Cannabis' series ‘Cultivator Chronicles,' which focuses on the latest trends, developments and major players in the cannabis cultivation. Stay tuned as we dig into the world of cannabis growers and their contributions to this rapidly expanding...

In an exclusive interview with Benzinga Cannabis, Robert Masterson, co-founder and chief of cultivation at A Golden State, shared insights crucial for cannabis investors, including costs, efficiency, the broader market landscape and the unique characteristics of cannabis genetic OG Kush....