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Pepsi Cozied Up To Celsius: What's Next For Coca-Cola/Monster? Access To Alcohol Via The Backdoor?
Monday, August 8, 2022 - 4:04pm | 1115Activity in the energy drink market could pick up after a recent investment and distribution deal between PepsiCo Inc (NYSE: PEP) and Celsius Holdings Inc (NASDAQ: CELH). The deal could help Pepsi make up for losing distribution of Bang, but also creates the question of what’s next for rivals...