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Twitter Launches TV Conversation Targeting to Snatch Up Even More Advertising Dollars
Friday, November 22, 2013 - 2:21pm | 621It’s called TV Conversation Targeting and it’s Twitter's (NYSE: TWTR) latest and greatest new way to let advertisers target people who have tweeted about a certain show according to a company blog post Thursday. Only in this case, the targeting can occur even if the advertiser in question hasn’...
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BSkyB Turns Down $11.5 Billion News Corp. (NWS) Buyout
Tuesday, June 15, 2010 - 8:38am | 165News Corporation (NASDAQ: NWS) announced on Tuesday that its 7.8 billion pound ($11.5 billion) bid to buy the remaining 61% of British Sky Broadcasting (BSkyB) that it doesn't already own was rejected by the British broadcaster and satellite television provider. British Sky Broadcasting said that...