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Sears Brings Back 'Bluelight Special' To Reinvigorate Consumers
Monday, November 2, 2015 - 3:02pm | 469Shares of Sears Holdings Corp (NASDAQ: SHLD) are lower by more than 30 percent from a year ago. Sears Holdings' Kmart said that it has brought back its iconic "Bluelight Special" marketing approach. Kmart's President Alasdair James said that its customers fondly remember the Bluelight Special...