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Morgan Stanley: Google's Revamped Analytics Page Demonstrates 'Continued Effort To Target Brand Dollars'
Tuesday, December 23, 2014 - 11:37am | 158Benjamin Swinburne of Morgan Stanley commented in a note on Tuesday that Google Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) new Video Analytics Page “harmonizes” the measurement and management process for video creative by displaying non-paid versus paid KPIs in one platform. “While we don't anticipate...