Avid Media Central Platform

“We're trying to solve a bigger problem. It's not just an editor, audio, storage or marketing. It's actually the whole thing that's the business problem,” Avid Technology, Inc. (NASDAQ: AVID) CEO Louis Hernandez, Jr. explained to Benzinga in part two of a two-part...

"We're really trying to address the entire business from the entire workflow, not just one piece of the chain," Avid Technology, Inc. (NASDAQ: AVID) CEO, Chairman and President, Louis Hernandez, Jr. told Benzinga. This represents a philosophical turnaround of sorts for a company...