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General Mills Boards The 'Ancient Grains' Marketing Train
Monday, November 10, 2014 - 4:10pm | 635In January 2015, General Mills, Inc. (NYSE: GIS) will begin selling a new variation on its Cheerios brand that will contain the usual oats as well as quinoa, spelt and KAMUT brand khorasan wheat. These grains are unified not by their healthful qualities, but by their age: They are all considered...