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Who Really Wins Big When Yahoo Buys BrightRoll?
Friday, November 14, 2014 - 3:25pm | 908Read More...Nowhere is the axiom "time is money" more true than in real-time bidding (RTB) for a shot at buying the targeted digital video ads seen on the Internet. BrightRoll operates the world's largest independent video advertising platform, powering digital video advertising for the world...
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AOL Acquires Adap.tv For Approximately $405 Million In Cash And Stock Deal (AOL)
Wednesday, August 7, 2013 - 7:49am | 402Read More...AOL (NYSE: AOL) is attempting to make its mark in online advertising by acquiring Adap.tv for roughly $405 million in a cash and stock deal. The deal solidifies AOL's place in online video advertising. In the release, AOL described Adap.tv as, "the video advertising platform of choice for the...
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comScore Releases May Online Video Rankings; Google Ranks at the Top
Friday, June 17, 2011 - 10:42am | 273Read More...comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions...
