Apple Set to Unveil New Product Today as Store Goes Down?

Apple's online store is down again, igniting the usual firestorm of media attention, speculation, and consumer hopes that a new product is on its way.

Business Insider thinks that Apple (NASDAQ: AAPL) might simply be in the process of adding the Nest thermostat. In fact, that's exactly what 9 to 5 Mac is reporting, complete with a product page link that currently redirects to the "We'll be back" emblem.

While there has been a lot of hype surrounding the Nest thermostat, I don't think I'll be the only Apple fan who's disappointed if that's the source for the store's maintenance. Frankly, I did not believe that Apple would make a big announcement today, not with WWDC just a couple weeks away. But all this hype for Nest? Yawn.

Maybe it's time for the media to stop caring about every little move Apple makes.

Update: Seconds before publishing this story, I refreshed the Apple store page. It was back online, but nothing appeared to have changed. I also refreshed the link that was supposedly for the Nest product page. It loaded fine. Consumers can now buy the Nest from Apple.com for $249.95.

Yawn.

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