Cramer: Apple Doing Great, But 2 Initiatives Are Being Underplayed

Although Apple Inc. (NASDAQ: AAPL) is spreading its wings into many directions, Jim Cramer feels that two of the recent initiatives by the company are being underplayed.

Cramer was on CNBC Wednesday discussing Apple’s two initiatives that according to him have enormous potential.

Apple Pay

“The company is doing great and I think [there are] two initiatives that are being underplayed,” Cramer said. “I think iPay as I said to my colleague here, they are rolling all the retailers, they are rolling them. And yesterday the JetBlue thing. I was asking Ben Baldanza (CEO at Spirit Airlines) about Spirit, Spirit may not have the Wi-Fi to do it, but it’s obvious that if you are going to have a register, you are going to have to have iPay.”

Health

He continued, “And then the Under Armour quarter, which talked about health. I am telling you that your doctors are waiting for Apple to be able to give you that blood pressure read and they are working round the clock to do it.

Related Link: Apple Pay Takes Flight: JetBlue Is The First Airline To Accept Payments

“You literally will have a dashboard in your body. This is Apple’s goal, I believe – iLive – where if your blood pressure spikes, your doctor immediately is on the phone to you and suggests A. So that you avoid the most common form of death.

“This is going to be in our lifetime and this is what Tim Cook wants, according to my guys in the organization.”

Cramer also noted that, “Apple could trade through. It could trade through; it could have negative yield. It’s that good a balance sheet.”