Twitter Exec: 10% Rise In Brand Conversation Can Lead To 3% Increase In Sales - Even In Cannabis

"Content that's entertaining, informative and relevant can help you reach an audience at moments that matter, when they're most receptive," said Twitter's Alexa Alexa Alianiello during the recent Benzinga Cannabis Capital Conference in Miami.

These comments highlight the significance of effective communication in boosting sales and brand recognition in the cannabis industry.
Alianiello went on to emphasize the power of conversation, an aspect that is often underestimated. "Why is conversation so important? Well, it actually has the potential to drive sales," she explained. The data seems to agree; Twitter has found that a mere 10% rise in brand conversation can lead to a 3% increase in sales volume.

A fundamental component of the brand conversation is its ability to revolve around cannabis brands and the cannabis community. This engagement not only boosts visibility but also instigates crucial dialogue that can drive change within the industry.

There's a palpable excitement in the air, said Alianiello, especially for brands that are capitalizing on this potential. "What's so exciting about this is that there are brands that are taking advantage of this opportunity right now to reach millions of people and drive sales across Twitter using Twitter ads."

In an industry as dynamic as cannabis, it is not merely enough to be present - one must be seen and heard. And as Alianiello powerfully conveys, the time for cannabis brands to amplify their conversation is now.

The Benzinga conference has announced its highly anticipated return to Chicago on September 27 and 28, with more details available on bzcannabis.com.

"A 10% rise in brand conversation can lead to a 3% increase in sales vol."

@Twitter's @lexa on cannabis companies reaching audiences when they are most receptive at the @Benzinga Cannabis Capital Conference @BzCannabis

Join us: Chicago, Sep 27-28 (https://t.co/qLjHwC5sZW) pic.twitter.com/oc9LsXwPWX

— Javier Hasse (@JavierHasse) June 3, 2023