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Starbucks' New Tea Launch In Asia Marks The Most Aggressive Brand Expansion Since 2008
Monday, September 12, 2016 - 12:08pm | 409Starbucks Corporation (NASDAQ: SBUX) said on Monday it will begin heavily targeting the Asian market with a full line of tea flavors. Starbucks noted that the tea market is quite large at $125 billion, and tea is the second most consumed beverage in the world after plain water. The company will...