Roger Federer

Once a year, Forbes comes out with its "Fab 40," a list of the world’s most valuable sports brands. The list is split into four categories with their own qualifications for what numbers and figures contribute to overall value: athletes, businesses, events and teams. This year,...

NBA basketball legend Michael Jordan showed up for Roger Federer's first-round match at the U.S. Open August 26. According to The Wall Street Journal, Jordan wasn’t there simply to cheer on a fellow superstar. Jordan’s appearance was all about marketing and a...

Forbes' latest update to the highest paid athletes in the world lists Tiger Woods back in the number one slot. Previously, he had slipped as his earnings from winnings declined and sponsors dropped him in the wake of his sex scandal. However, the list is dominated by the usual suspects. Notably,...